For venues where the wine is better than the list can say

Your wine list
deserves better
than a PDF.

A QR code for your guests. An app to train your team. A dashboard for you — three ways to sell more of what you've carefully chosen.

See the three features
Pilot venues across France and Oregon
A small cohort this season.
For your guests
For your guests
Your wines
Your wines
For your team
For your team
BordeauxWillamette ValleyTuscanyRiojaNapa ValleyBourgogneMoselBarossaMendozaLoireChampagneRhôneBordeauxWillamette ValleyTuscanyRiojaNapa ValleyBourgogneMoselBarossaMendozaLoireChampagneRhône
01
The problem

Wine is your highest margin.
Most of your list never gets ordered.

65%
Average margin on a bottle — higher than any food item.
70%
Of restaurants don't have a dedicated sommelier on the floor.
80%
Of wines on the list are rarely recommended by staff.

You've built a great selection. But a static list — no matter how good the wines — can't tell the story behind each bottle, can't guide a hesitant guest, and can't teach the server you hired last week. That's not your fault. It's the format.

Three products · À la carte

Pick one. Combine two.
Or run all three as a suite.

Each product works on its own. A bistro might start with just the digital wine list. A sommelier-led venue might only want the staff training app. A hotel might run all three. Choose what your venue actually needs — upgrade whenever you're ready.

I.Digital Wine List
II.Personalized Recommendations
III.Staff Training
Digital wine list
I.Digital wine list

An interactive card.
Not another PDF.

Your guests scan the QR code and land on a living version of your list — flavor profiles, tasting journey, origin map, food pairings, bottle and glass pricing. Every wine feels worth its bottle price.

  • —Branded to your venue — your name, not ours.
  • —Auto-enriched details in minutes, not hours of typing.
  • —Edit a wine once, guests see it instantly.
  • —Works in French, English, Spanish and more.
  • —Live analytics — see which wines get opened, which sit untouched.
Wine typeRedBodyFull-bodiedSweetnessDryFoodDuckCrémant de LoirePinot noirSaint-JosephChâteauneuf-du-PapeRieslingChablisCornasSancerreMATCH0.90
Guest answers→Your cellar
II.Personalized recommendations

A guided form.
A confident choice.

For the guest who opens the list and freezes. A guided form walks them through a few simple questions — what type of wine, what body, how much sweetness, what they're eating — with every term explained as they tap. Out comes a shortlist from your cellar, each wine paired with a personalized note that tells them why it's for them, tonight.

  • —Every term explained on the spot — body, tannins, sweetness, acidity.
  • —Each recommended wine comes with a personalized note — not a generic description.
  • —Always recommends wines actually on your list, in stock tonight.
  • —Custom questions you define — adapt the form to your menu and style.
  • —Insights into guest preferences — what they love, what they quietly avoid.
Staff training
Staff training — secondary
III.Staff training

Your wine list, taught
like a language.

A dedicated app for your team — think Duolingo, but for your cellar. Bite-sized lessons built from your actual list, table scenarios ("a guest orders the duck — what do you pour?"), streaks, levels and quizzes. New hires go from "the red on the left" to confident recommendations, one session at a time — short and sharp, or a full deep-dive, depending on what the user needs.

  • —Turnover-proof — a new hire is ready in days, not six months.
  • —New wine on the list? Your team learns it before it hits the table.
  • —Sessions that fit the moment — quick refreshers or deep dives.
  • —Role-play scenarios mirroring real service situations.
  • —Streaks, badges and levels keep the team engaged.
  • —Progress dashboards — see which servers have mastered the cellar.
Accuracy you can trust

Benchmarked against
professional wine examinations.

90%+
Accuracy on professional sommelier certification benchmarks.

Our recommendation engine is evaluated against industry-standard wine certification examinations used by professional sommeliers. Every tasting note, pairing and style match is graded — and retrained — so your guests and your team get valuable answers.

Analytics & customization

The data your list
has never given you.

Every scan, every tap, every recommendation and every quiz answer feeds a live dashboard. You finally see what your guests are drawn to — and what your team needs to sharpen.

  • —Guest preferences — regions, styles, price points, pairings.
  • —Wine performance — opens, recommendations served, ratings left.
  • —Staff mastery — who knows the list, who needs a refresher.
  • —Custom questions — design the recommendation form your way.
How it works

Ready by tomorrow's service.

01

Build your list in minutes

Type the wine name, year and type. We auto-fill origin, grape, tasting notes and food pairings from tens of thousands of wines. You review, tweak, publish. A sixty-wine list is ready before the end of a shift.

02

Activate what you need

Turn on the interactive wine list, the guided recommendation form, the staff training app — one, two, or all three. Each runs on its own, each is branded to your venue, each is live in minutes.

03

Watch the list come alive

A single dashboard shows which wines get opened, which regions catch attention, which guest profiles ask for what — and which staff have mastered the cellar. Decide what to reorder, what to retire, and who's ready to lead a tasting.

What it means for you

The quiet math of a better wine list.

No inflated promises. A few things that tend to happen when your list, your guests and your team all start working together.

01

Your cellar earns its keep

More of the list moves. Fewer guests default to the safe pour. Your selection actually sells — whichever product you enable, the numbers show up on receipts.

02

A reason to come back

A guest who discovers a wine they love at your venue remembers where they tasted it. That's your next reservation.

Per product
I.
Digital Wine List

Your selection stops being invisible

Every wine gets a profile, a story, a pairing. The 'second cheapest by default' behavior disappears — guests explore the full list.

II.
Personalized Recommendations

Hesitant guests trade up

The guided form replaces uncertainty with a shortlist from your cellar, each wine paired with a personalized note on why it's for them tonight.

III.
Staff Training

Your team sells, not just serves

Scenario simulations ('a guest orders the duck — what do you pour?') turn new hires into confident advocates in days, not months. When a server leaves, the list keeps selling — turnover stops being a revenue problem.

Who it's for

Built for venues where the wine is
better than the list can say.

Bistros & Restaurants

Thirty to eighty wines, servers who rotate, and an owner who knows every bottle by heart. The list finally does its job — and new hires learn it fast.

Casual Wine Bars

Curation changes monthly. Guests want context — tasting notes, origin, pairings — without waiting for the one person who knows.

Hotels & Wine Shops

High turnover of both staff and guests. Training and tasting rooms that run themselves, in three languages.

Bordeaux vineyards at harvest
Bordeaux · France
Saint-Émilion at harvest
Born in Bordeaux

We grew up around the wines
we're helping you sell.

We started WineFinder because we kept watching the same thing happen: restaurants with great wine selections, and guests who'd order the same safe choice every time. Not because the wines weren't good — because the format couldn't show them what was good.

Founded between Bordeaux and Oregon — two of the world's great wine regions.

Nicolas & Isaiah · Founders
Early access

Hand-picked venues.
This season only.

We're onboarding a small group of restaurants, bars and hotels personally — setting up the wine list, training the staff, following the first month of service. Tell us about your venue.

We review every application. We'll be in touch within 48 hours — or not at all, if we're not the right fit for you.